Knowing who your customers are and why they use and/or

Рубрика: Articles. Автор: admin. Понедельник 19 Сен 2011 в 1:33 дп

Knowing who your customers are and why they use and/or buy your products is the key to running a successful business. How else can you stand above your competition? But how do you go about learning this valuable information? Well, there are services out there that can help, namely LeadMaster Direct Marketing services. Let me share with you our case study in Market Research. During the course of doing business, we were approached by a company that manufactures postal mail systems and provides addressing and customer intelligence software. This company wanted to know what customers thought about their products, support and services. While they had a client data file of 22,000 records they had no process for managing and analyzing this data. Here


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